We started out as a modestly sized British motorcycle clothing brand that has grown into an internationally respected brand, within just a few short years.

Starting out of a small barn conversion in the heart of British automotive manufacturing, the five founders launched the very first Merlin collection in 2012. This was achieved by drawing on over 30 years of experience across various parts of the motorcycle industry. The founding five, who are also passionate riders, drew on this vast experience to launch a small yet exciting collection, laying the foundations for what you see today.

This first collection was built on what the founders believed riders wanted but could not find; motorcycle clothing that redefined your expectations of riding apparel, showcased your personality and complimented your bike without compromising on safety, function or performance.These core principles are still embedded in the brand today and all of this aspiration is delivered at an affordable price.

It wasn’t long after launching that the team experienced those ever-familiar start-up challenges that come as a result of being a self-financed partnership. In 2012, every investment was made to create the best collection and as a result, the team had to be versatile when it came to anything but sourcing materials, making product and delivering this to our very first customers. Whether it was picking in leaking warehouses, packing in snow-covered car parks or using every room in the small barn conversion as ‘warehouse’ space, the Merlin team worked hard to keep the wheels turning in the early days with demand from riders far exceeding expectations.