At the same time is Jim O'NEAL A passionate MX driver since the birth of sport. Not only Jim, but also his buddies, longed for better equipment that was tailored to her needs. It is precisely this desire for greater performance Jim spurred on, he wanted to enable his buddies and himself more. Out of the same motif, decided O'NEAL In the late 80s, to enter the mountain bike market and offer products in Europe and the USA.